Imabari Towel Blanket (Towelket) - Nishikawa Premium

Imabari is one of Japan’s leading towel brands. The city of Imabari is located in Ehime Prefecture, on Shikoku Island, facing the Seto Inland Sea. There are hundreds of local towel-related factories, and the area produces more than half of Japan’s towels. Visitors are often impressed by the beautiful turquoise sea, but it is actually the soft, pure water flowing from the mountains that is the key to producing the towels’ signature smooth texture and vibrant colors.

Imabari towels have completely changed our perception of towels over the past decade. There was a time when cheaper towels were simply more popular in Japan. However, thanks to the efforts of Imabari’s marketing team, people have come to appreciate their true value.

Imabari towels must pass a number of tests to receive certification. One of these is the absorbency test. To pass, a towel must begin to sink in water within five seconds. The threads used are also exceptionally soft and fluffy. They do not require fabric softener because they are naturally soft. They also do not become stiff after repeated washing. They are plush without being too bulky, making them easy to wash and quick to dry. They are a pleasure to use every day. State-of-the-art technology combined with skilled craftsmanship makes all of this possible.

Giving towels as gifts was once considered somewhat conventional, but nowadays, when we see the Imabari certification mark stitched onto a towel, we are genuinely delighted. The brand has now grown into a highly respected name, and many luxury hotels choose Imabari towels to provide their guests with an exceptional sense of hospitality.