Cotton 100 %
Made in Imabari, Japan
What is “Imabari” brand?
Imabari is one of Japan’s leading signature brands for towels. Imabari city is located in Ehime, Shikoku where is facing Seto Inland Sea. There are hundreds of local towel-related factories and the area makes over half the country’s towels. The visitors must be stunned by the beautiful turquoise sea, but actually it is the soft and pure water from the mountain side that is the key to producing their trademark smooth feel and vibrant colors.
Imabari brand towel have totally changed our perspective for towels in this decade. There was the time when the cheaper towels were just more popular in Japan. But thanks to Imabari’s marketing team’s effort, we finally learnt their true values.
Imabari towels need to pass many test to get the certification. One of the test is the absorbency test. To pass the test, they need to start sinking into the water within 5 seconds. Their threads are also very special and fluffy. They don’t need softners, they are soft as they are. They don’t get stiff after many times of washing. They are plush yet not too bulky, easy to wash, quick to dry. It’s pleasure to use every day. The state-of-art-technology and craftsmanship make these possible.
Towel as gift was considered to be a little bit conventional, but nowadays when we find Imabari’s mark stitched on it, we are simply pleased so much. Now it’s grow into a very popular brand that many luxury hotels want to have for their guests to express the hospitality.
General Care of a Towelket
If you are a daily user, you should wash your towelket about once or twice a week.
If you use it only once in a while, it is best to wash it at least once a month.
Since towelkets absorb sweat well, they can become a source of stains and odors when used daily.
Washing instructions vary depending on the product. Be sure to check the washing instructions.
For conspicuous stains, apply undiluted liquid detergent, dab it lightly, and let it sit for a while before washing.
If you put your towelket in a laundry net, be careful how you fold them. When folding, make them alternately into mountain and valley folds. By doing this, it will absorb water and detergent evenly, and you can wash it effectively.
Unlike towels, it is recommended to use less fabric softener on towelkets.
If you use a fabric softener, it will coat the fibers and prevent them from absorbing sweat.
Here are some photos from our customer. This is "Sorbet", which has been used for nearly two years and washed a lot to become fluffy. It will be something you will want to use with you all the time, well adapted to your skin.
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